Is social media a fad?

Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

I’m moderating a panel on “Building Your Personal Brand” at the Crittenden Fall Commercial Real Estate Conference in Miami Beach on October 26-28, 2009.

Key concept: the days of staying at the same shop for 30 years and retiring with a gold watch are over. Our panel will be discussing the need for commercial real estate professionals to build their personal brand that is separate and distinct from their company. My fellow panel members are skilled in new social media marketing such as LinkedIn, Facebook, Twitter, blogging & eNewsletters. Here are the details about the conference.