Is social media a fad?

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? I’m moderating a panel on “Building Your Personal Brand” at the Crittenden Fall Commercial Real Estate Conference in Miami Beach on October 26-28, 2009. Key

What the heck is Twitter?

What the heck is Twitter? – The water cooler of the 21st Century in 140 characters or less – building relationships to shortcut degrees of separation (aka Six Degrees of Kevin Bacon) – build a brand – monetize your following